Question # 1 Essays - Fast Food, Fast Food Restaurant, McDonalds

Question # 1: Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise. 1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture. 2. Moscow was chosen for its favorable location and for being the capital-cultural center of Russia, where people are more informed and educated. 3. The opening of the first McDonalds in Russia was greatly advertised and promoted, not only by local media, but also by the biggest national and world media. Many world reporters were invited to the grand-opening of McDonalds so that they could show this event in a favorable way to the company. 4. At the grand opening orphans and children were served first and free. 5. Many high positioned officials from city and national government, and other celebrities took part in the opening. 6. Despite its foreign belonging McDonalds accepted only national Russian currency, Rubles. Question #2: Identify and describe at least 5 (five) obstacles or problems on a corporate level, and how they were solved and overcome. 1. Production problems. There was no manufacturer or producer in Russia who could produce products needed for the business. One of the solutions was to bring all the products from different countries, but that would be too expensive, so the management decided to build a huge food processing plant size of 3 football fields in order to produce all needed products under one roof, instead of shipping it from somewhere else. 2. Lack of Trust. At that time (we are talking about the end of Cold War) there was a great lack of trust between Russian and Canadian partners. That problem had to be overcome by establishing a good and friendly personal relationship between top executives of both sides. 3. Technology problem. Despite its status as a Super- Power, Russia was far behind United States and Canada in technological development. All the equipment for the restaurant had to be brought from outside of the country, even the equipment for the food processing plant. 4. Political problem. Not every Russian political leader would understand the opening of a representative of not long ago hated "capitalism system" in the heart of Russia. The management had work closely on the McDonalds' s image in Russia. They had to introduce their restaurant not as a "Capitalism" intruder, but as a business that will serve people's needs when they are in hurry. 5. No local managers. There were no local people who could qualify for the manager's position, so McDonalds had to hire a few Russian men and send them to Canada, where they would learn all necessary skills. 6. Hiring employees. When McDonalds first announced its plans to hire new employees, they started receiving thousands of applications every day. They had to find, select and interview lots of people, in order to hire best possible candidates. 7. Harsh Russian Winter. As we all know, winter in Russia can be very cold, so McDonalds Corp. had to establish supply of ingredients for their products from the companies, which do not depend on weather conditions. Some of the supplies were produced by local farms, and some had to be imported.j 8. Communicational problems. Despite its size, Moskow did not have any phone books, or business directories, this made it very hard for company to find or locate anything or anybody in capital of Russia. It was also very hard to establish good communication between McDonalds in Moskow and its executives in Canada. 9. Ingredients problems. Some of the ingredients that McDonalds uses ( such as potatoes) could not be produced by local farmers. Russian potatoes were to big in size, and could not be used to make a french fries. McDonalds had to ship potato seeds from Europe to reproduce them in Russia Question #3 Do you believe that McDonalds will succeed in a long term in Moskow? Answer: It has been ten years since McDonalds opened its restaurant in Moskow, and so far it has proved its ability to do a profitable business in Russia. However,

Critically account for the fact that nobody is yet to create a single definition of war.

Critically account for the fact that nobody is yet to create a single definition of war. Free Online Research Papers For centauries man has tried to define and refine the concept of war. Yet from all the greatest philosophers such as Plato and Aristotle to the best military minds like Clausewitz and Bonepart not one has been able to answer that most fundamental question. What is war? There are a number of factors that contribute to man’s inability to find one definition that can cover the broad usage of such a word. One of the most important is context, when and by whom a definition was written will often affect the content. There is also the broad variety of human conflict to consider, is a massively asymmetric action a war or is it simply peace keeping? Perspective also plays a role in what is decided as a war; globally there are a mass of cultural differences that affect what each nation would call a war. Finally The changing nature of war and development of new and more powerful ways for man to kill each other has actually had an impact on the very definition of the word. All of these t hings make it hard to pin down an exact definition, however, there have been many attempts and using these I hope to come closer to explaining the definition of war. The style in which something is written tends to reflect the public opinion (and therefore context) of the day, granted that some pieces of literature are radical, but for the most part things are written for an audience. Following this line of thought you can draw some inferences about the context of a source simply from the way it is written. Looking at most Post–Vietnam war sources there is a very anti-war theme running through them. Personally I believe that this is due to the introduction of the media to the battlefield. â€Å"Vietnam was the first war ever fought without any censorship. Without censorship, things can get terribly confused in the public mind.† This is much different to the ancient world’s attitude to war. In Homer’s Iliad Hector, the hero of Troy, said â€Å"one bird omen is best, to fight for the fatherland†. Although the Iliad is partly fiction it does give some insight to the political thought of the day. Firstly the ancient Greeks were prepared to go to war simply on a â€Å"sign† or â€Å"omen†. This must demonstrate a stratified society where respect for the life of a common man is minimal. This is in direct contrast to the 21st Century where we mourn, as a nation, the loss of every life in Afghanistan. Secondly it talks of the â€Å"fatherland†, this nationalistic idea is something that we seem to have forgotten, especially in modern Britain and would perhaps give rise to the glorification of combat in older definitions. This must affect the way that different societies throughout history viewed both the loss of life and War, therefore having an impact on the way those societies tried to define it. This could definitely be an argument as to why some sources do become dated and no longer relevant to modern day issues. Clausewitz, one of the most aclaimed military thinkers wrote â€Å"Victory is purchased by blood†. This would not be an acceptable to a modern reader when even the smallest loss of life gives the civilian public a sense of dread. Yet contrary to this, Rousseau wrote much earlier: Force is a means of achieving the external ends of a state because there exists no consistent, reliable process of reconciling the conflicts of interest that inevitably arise among similar units This implies that diplomacy and negotiation are preferable to violence. Contextually I believe that the more empowered the common-man is the worse war is viewed in society. This is probably due to the education of the masses and also because â€Å"the people† are not being sent to war, they are choosing and it is this aspect of choice that effects definitions. The variety of conflicts that could be described as wars also has an impact on the difficulty finding one definition. In 1999 a NATO force intervened in Kosovo as part of a peace keeping mission. For the most part they took part in bombing of civilian infrastructure to put pressure on the government to stop the internal unrest. With this level of asymmetricy it is very possible to argue that this was in actual fact not a war at all. Simply, due to the fact that the conflict was only one sided, the Oxford English Dictionary’s definition of â€Å"state of armed conflict between different nations, states, or armed groups† cannot apply. When this is compared to WW1 however it soon becomes apparent that these two military actions are far from similar. This further links back to context; perhaps the modern aspects of war suffer from a exclusion from definitions of warfare, simply because no-body has given serious thought to the meaning post 1990 and the development of â€Å" Ultra-modern† conflicts. However both Hobbes and Thucydides speak about the â€Å"necessity of nature†. This concept centres around the need for retaliation and escalation during war. Perhaps it links into Clausewitz’s argument that â€Å"war is an act of force which theocratically has no limits.†. The variation we see between the 21st Century Warfare and older conflicts may lie with the fact that we are trying to limit ourselves, and not follow Clausewitz’s theory that inevitably leads people to either a war of attrition (from which nobody benefits) or a nuclear holocost. This is in actual fact why the United Nations was formed in 1949 to prevent another world war. This modern restriction of force may lead some of the older definitions of war to become outdated due to the evolution of diplomacy and its role in international affairs. Perspective is also key to the understanding of war. European attitudes to war tend to stem from Augustine principles and are based on the idea of a â€Å"Just War†. Christianity started of with a very strong bias towards pacifism but due to invasion by the Moors and the Huns attack on Europe. Christianity was obliged to take arms. However they did so by laying down a moral idea of how a war should be fought with the idea of Jus ad Bellum and Jus in Bello. The UN follows these principles to this day and Kofi Anan’s 2004 speech was based on these ideas. Yet because our culture defines a just war, there must be such thing as an un-just war. Looking at Rwanda for an example. The Hutu’s thought that by executing 800,000 thousand civilians they were fighting a war. This is where the line between genocide and war becomes a very fine one, all based on perspective. This was a direct retaliation against the invasion of a previous ruling race. â€Å"And one [calleth] crue lty what another justice†¦Ã¢â‚¬ . In many ways it was a lot like the French Revolution, and the use of the guilloteen. It is not for Europe to judge a different culture’s attitude to war. They were fighting a war based upon their own moral values, not ours. Even if it is found by both European values and African values to be an â€Å"un-just† war it is a war nonetheless, it need to fit into the standard definitions of war. And most of these one sided genocides do not. Even looking at more recent events in Iraq we have taken to calling the suicide bombers â€Å"insurgents†. This is inaccurate, NATO forces are in their country, NATO are the insurgents. Arguably the Iraqi â€Å"insurgents† are fighting a guerilla war and not committing acts of terrorism on their own soil. Which in turn means they need to be factored into any definition of war. Post nuclear is a key event in defining global conflict. Since the advent of the nuclear bomb Clausewitz’s definition that â€Å"war is a dual on an extensive scale† can no longer be held true. In the event of nuclear war millions of civilians that never held a weapon would be killed and ultimately the planet could be destroyed. The â€Å"Cold War† does not fit many of the definitions of a war yet arguably it is the single most significant conflict in the history of humanity. At no other time has the lives of almost everyone on the planet been in jeopardy. This surely must be a major issue with the pre-nuclear definitions, they fail to factor in this colossal increase in technology. One of the most poinient quotations on this subject comes from Einstein, the father of thermonuclear weapons. â€Å"I do not know what weapons WW3 will be fought with, but WW4 will be fought with sticks and stones† This implies he thought war is something to end mankind and destroy all of society. This sentiment was echoed by President Kennedy at the height of the cold war â€Å"Mankind must put an end to war, or war will put an end to mankind†. Personally I believe that this provides a definition of war in itself. Since the start of time war has plagued mankind. It has been described as â€Å"man’s essential illness†. Yet we for some reason retain our fascination with it. Personally I think this comes from the fact that â€Å"War is delightful to those who have had no experience of it.†. However there is another aspect, Dawkins suggests it is in man’s DNA to be selfish and warlike with each other. Walzer says of war, â€Å"people are killed with every conceivable brutality, and all sorts of people, without distinction of age sex or moral condition, are killed.†. Given the enormous variety of war I think that this is the only constant that presents itself across the whole world. In these modern times, with such a variety of ways to kill and maim and such a vast array of motives and justifications to do so I believe the only way to define war would be to regard it as something that should be absolutely avoided wherever practical. Research Papers on Critically account for the fact that nobody is yet to create a single definition of war.Comparison: Letter from Birmingham and CritoAnalysis Of A Cosmetics AdvertisementRelationship between Media Coverage and Social andAssess the importance of Nationalism 1815-1850 EuropeHonest Iagos Truth through DeceptionResearch Process Part OnePETSTEL analysis of IndiaCanaanite Influence on the Early Israelite ReligionEffects of Television Violence on ChildrenHarry Potter and the Deathly Hallows Essay

Illustrator Maurice Sendak Career Biography

Author/Illustrator Maurice Sendak Career Biography Who would have thought that Maurice Sendak would become one of the most influential, and controversial, creators of childrens books in the twentieth century? Maurice Sendak was born on June 10, 1928, in Brooklyn, New York and died on May 8, 2012. He was the youngest of three children, each born five years apart. His Jewish family had immigrated to the United States from Poland before World War I and were to lose many of their relatives to the Holocaust during World War II. His father was a wonderful storyteller, and Maurice grew up enjoying his fathers imaginative tales and gaining a lifelong appreciation for books. Sendaks early years were influenced by his sickliness, his hatred of school, and the war. From an early age, he knew he wanted to be an illustrator. While still attending high school, he became an illustrator for All-American Comics. Sendak subsequently worked as a window dresser for F.A.O. Schwartz, a well-known toy store in New York City. How did he then get involved in illustrating and writing and illustrating childrens books? Maurice Sendak, Author, and Illustrator of Childrens Books Sendak began to illustrate childrens books after meeting Ursula Nordstrom, a childrens book editor at Harper and Brothers. The first was The Wonderful Farm by Marcel Ayme, which was published in 1951 when Sendak was 23 years old. By the time he was 34, Sendak had written and illustrated seven books and illustrated 43 others. A Caldecott Medal and Controversy With the publication of Where the Wild Things Are in 1963 for which Sendak won the 1964 Caldecott Medal, Maurice Sendaks work earned both acclaim and controversy. Sendak addressed some of the complaints about the scary aspects of his book in his Caldecott Medal acceptance speech, saying: â€Å"Certainly, we want to protect our children from new and painful experiences that are beyond their emotional comprehension and that intensify anxiety; and to a point we can prevent premature exposure to such experiences. That is obvious. But what is just as obvious-and what is too often overlooked is the fact that from their earliest years children live on familiar terms with disrupting emotions, that fear and anxiety are an intrinsic part of their everyday lives, that they continually cope with frustration as best they can. And it is through fantasy that children achieve catharsis. It is the best means they have for taming Wild Things. As he went on to create other popular books and characters, there seemed to be two schools of thought. Some people felt that his stories were too dark and disturbing for children. The majority view was that Sendak, through his work, had pioneered a completely new way of writing and illustrating for, and about, children. Both Sendaks stories and some of his illustrations were subject to controversy. For example, the nude little boy in Sendaks picture book In the Night Kitchen was one of the reasons the book was 21st among the 100 most frequently challenged books of the 1990s and 24th among the 100 most frequently challenged books of the 2000s. Maurice Sendak’s Impact In his book, Angels and Wild Things: The Archetypal Poetics of Maurice Sendak, John Cech, Professor of English at the University of Florida and a past president of the Childrens Literature Association, wrote: Indeed, without Sendak, an enormous void would exist in contemporary American (and, for that matter, international) childrens books. One can only try to imagine what the landscape of childrens literature would be like without Sendaks fantasies and the characters and places visited in them. These fantasies essentially broke through the relatively unperturbed surfaces of postwar American childrens literature, sending his children - Rosie, Max, Mickey, Jennie, Ida - on journeys into regions of the psyche that childrens books had not dared visit before. That these journeys have been embraced by countless other childrens authors and their audiences since Sendaks seminal works is apparent when you look at the childrens books presently being published. Maurice Sendak Honored Starting with the first book he illustrated (The Wonderful Farm by Marcel Ayme) in 1951, Maurice Sendak illustrated or wrote and illustrated more than 90 books. The list of awards presented to him is too long to include in full. Sendak received the 1964 Randolph Caldecott Medal for Where the Wild Things Are and the Hans Christian Andersen International Medal in 1970 for his body of childrens books. He was the recipient of the American Book Award in 1982 for Outside Over There. In 1983, Maurice Sendak received the Laura Ingalls Wilder Award for his contributions to childrens literature. In 1996, Sendak was honored by the President of the United States with the National Medal of Arts. In 2003, Maurice Sendak and Austrian author Christine Noestlinger shared the first Astrid Lindgren Memorial Award for Literature. Sources Cech, John. Angels and Wild Things: The Archetypal Poetics of Maurice Sendak. Pennsylvania State Univ Press, 1996Lanes, Selma G. The Art of Maurice Sendak. Harry N. Abrams, Inc., 1980Sendak, Maurice. Caldecott Co.: Notes on Books Pictures. Farrar, Straus and Giroux, 1988.

Designing a whole school approach to the management of student Essay

Designing a whole school approach to the management of student behaviour - Essay Example The school is situated in beautiful surrounding and has adequate space for play and extra curricular activity. However, it is found that the material facilities were not proving enough for the success of educational goals of the school. The school was established in the year 1982. The mission of the school was to provide world class education with the aim of developing and shaping students to become complete human beings rather than just focusing on their education. The school has been doing good with the ideas and the plans that were implemented by the founders. The staff of the school is a senior staff working since the establishment and believe in following the same ideas that were implemented when the school was established. Only three teachers are new and they are efficient in their job of handling students. The staff has meetings with parents every month and the discussion mostly focuses on the performance of their children in school. The teachers used to have meetings every week with their management staff to discuss the progress of the curriculum, behavior problems in classrooms, measures for improvement and overall performance of the class. However, the solutions were never discussed. The meetings were taken in a very mechanical way and there was no fruitful interaction between the teachers and the management representatives. Teachers who have joined recently were not encouraged to share their thoughts or opinions. The classes are functioning on strict disciplinary rules and have set guidelines for behavior. The students who perform well in their studies are rewarded every month and get recognition throughout the school as their photos are published in school

Research, Writing, and Rhetoric Research Paper Example | Topics and Well Written Essays - 500 words - 1

, Writing, and Rhetoric - Research Paper Example An experiment conducted by Stanley Migram proved the notion that what is considered ordinary, normal, stable, and decent people who got considered as non-violent or non-radical in their behavior could and did certain irrational actions under certain conditions (Fiske, Gilbert & Lindzey 1172). This experiment proved that situation over individual traits had more of a determining factor on human action. The experiment got designed to test if people were more submissive to obedience as a result of an authoritative power. The experiment demonstrated the dangers of obedience. It determined that situational variables provide a stronger sway on determining obedience than personality factors. Milgram showed that honest, decent and rational people could commit atrocities when caused to do so by an authoritative power. Well behaved people could not refrain from committing atrocities because of the situation or role they got asked to perform by a higher authority. Experiments conducted by Solomon Asch also showed that situations have more influence on human behavior than character or personality (Fiske, Gilbert & Lindzey 1172). Asch showed that a majority of people want to fit in than they desire to do the right thing. Asch through his experiments showed that people would do the wrong thing even if it means that they get hurt. People are afraid to undertake personal decisions and are quick to lay blame on circumstances rather than their personal flaws when things go wrong. Asch’s experiments show how an individual’s opinions get influenced by the decisions of a majority. His experiments demonstrated the power of social pressure. When people believe that the majority is right and they do not want to be seen as opposing to them, they are likely to agree with their decisions even if they are wrong. Here, the person overlooks his or her personal traits to appease the views of a majority even if they are wrong. Asch’s tests we re a further

God. Creator or Poet? :: Religion Religious God Essays

God. Creator or Poet? The Latin word â€Å"poet† means â€Å"creator†. Humans, realizing they are different from animals in the world, have been trying to rationalize things and themselves to the world ever since. Poets and writers used to come up with these far off imaginative ways of how to answer questions of life almost to explain it in a philosophical way. Who were the first humans? How did they come to be? What made the sun and the moon and the stars? Why the animals were made the way they were? What caused night and day, the seasons, the cycle of life itself? Why were some people greedy and some unselfish, some ugly and some handsome, some dull and some clever? As people pondered these questions and many more, they created stories that helped explain the world to their primitive minds. Storytellers told these tales again and again around the fires of the early tribes, by the hearth of humble cottages, before the great fire in the king's hall; they told them as they sat in the grass huts of the jungle, the Hogans of the Navajo, and the igloos of the Eskimo. Their children told them, and their children's children, until the stories were smooth and polished. And so people created their myths and their folktales, their legends and epics; the literature of the fireside, the poetry of the people, and the memory of humankind. They spoke what made them understand the unknown. However scholars choose to look at them, folktales and myths are literature derived from human imagination to explain the human condition. Literature today continues to express our concern about human strengths, weaknesses, and the individual's relationships to the world and to other people. This thought came up by Euhemerus in 300 B.C. He began the theory that once one war hero became respected and dies, people pass on their name while embellishing their heroic story. Soon, people forgot the fact that this hero was even human. Now, the hero was a God; an immortal God. The vast body of traditional literature was shaped verbally by generation after generation, simply because oral language was then the only language. (Even today, writing is far from universal. Of 2796 languages in the world, all have an oral form, but only about 153 have a written form.

Poverty in the World Essay

Many third world countries are faced by the challenges of poverty and unproductivity of land. The survival of the people who live in such nations depends mostly on aid from developed countries. There is a fact about the developed countries that needs to be addressed before the aid is delivered to the poverty stricken nations. The developed countries have gained that title due to the fact that they are way too ahead in terms of technology and industrialization. The returns they get from both domestic and foreign trade are redirected on further investment. Incase other nations faced by catastrophes; these returns are used to cover those in need of help. The intervention by these developed nations is a form of quick measures to calming situations down. Back at home, it is funny how the citizens from such nations struggle to make ends meet. Once foreign help is delivered to the nations that are faced by natural, human, or climatic catastrophes the people living in those countries assume that the aid comes from very rich countries. The truth of the matter of foreign aid is that once help is delivered from a certain country be it in form of money or food there are strings attached. If one country demands for help from another, there are possibilities that the national debt of that nation grows. On the other hand, if the help is in form of a donation through the international organizations it is likely that the help addressed the issue at hand and not the future. Going back to the issue of foreign aid and reduction of poverty; two crucial elements come to play. These include the issue being addressed and the type of aid being delivered. Foreign aid is mostly volunteered to suffering nations by developed nations. In other times, organizations and NGOs take responsibility to raise money that can be used to provide for the suffering lot. By assessing the nature of the issue that is being addressed, it can be told whether the form of aid aids in reducing poverty. Looking at the situation at the horn of Africa, the type of help that is being delivered to the starving communities in that region is food and medical supplies. Looking closely at the matter and others similar to that, it will be found out that foreign aid is not a form of borrowed capital but rather a last option. Foreign Aid cannot reduce poverty due to five reasons associated with the problems and the nature of help. First, foreign aid is delivered to rescue and not to prevent; second, it is given when the situation is almost escalating out of proportion; third, nations or parties that require foreign aid are marginalized and the living conditions don’t allow for any form of secondary benefit from the aid; fourth, starvation and disease outbreaks are mostly the problems requiring foreign aid to address the issue quickly; and finally, the nature of aid cannot be invested neither can it be used while other resources are redirected to other activities. The above reasons make foreign aid seem like some form of nutritional therapy’ whose importance is lengthening the period of survival as one witnesses the problems. The US and other nations have been donating relief food and vaccination to African nations and some Asian nations as well for a long time. However, it the aid is form of funds the situation changes from aid to assistance that requires repaying as times advances. Foreign aid d oes not come to the poor in form of basic needs but rather basic rescue. It would be otherwise if foreign aid was in form of compulsory jobs for the poor or mandatory quality education.